AI's Impacts on Sports Media

AI in Sports Media

Artificial Intelligence is advancing daily. AI is beginning to make its way into every industry, especially in sports media.

As a sports media major with a double minor in strategic communication and social media, AI has the opportunity to wipe out an abundance of of employment because it's deemed as easier, faster, better, or even a smarter way to produce content for the audience to see.

AI has already changed the way we view sports statistics, analyze play-by-play, marketing, digital creation, broadcasting, and how we consume sports. As AI continues to advance in the field of sports media, it takes away the authenticity that sports is supposed to bring to its audience. 

Ethical Dilemmas

If I am trying to write a pregame press release of a big matchup, why should I write it when AI can do it and make my job easier? 

• This is what is going to happen when it comes to anything sports media related with the implications of AI, with many taking the easier route instead of adding the human touch of creativity. 

A major part of sports media is storytelling. 

• Can you set the scene of tonight's game? Can you analyze the fans' atmosphere? Is it intense? What is the emotion or the story that can be emphasized from this game?

AI can never do that because it doesn't have the ability to draw out genuine emotion and because they were not physically there. 

The Future of AI

• If AI can analyze and complete tasks, where does that leave room for a human who is capable to do the same thing? 

With AI's rapid growth, it is not going anywhere. The sports media industry is going to have to adapt to an either resourceful tool or take advantage of it in a negative way.

AI can never replace the human aspect of creativity and authenticity. It can potentially ruin the connection human personnel brings to sports.